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After viewing the clip on the YouGov Direct App, 28 percent said they were likely to see the movie. Prior to seeing the trailer, 12 percent of YouGov Direct respondents said they were likely to see this time travel comedy. Certainly when we asked YouGov direct users what they liked best about the film, one third (34%) said it was ‘one or more of the actors’ depicted.īut despite being packed with A-list comedy actors, the trailer failed to convince YouGov Direct users to consider seeing the film. HBO execs may have been hoping to cash in on the film's impressive comedy cast, which includes Rogen playing two roles (an old-world immigrant and his millennial great-grandson), Sarah snook and Jorma Taccone. The streaming service picked up the movie when its cinematic release was delayed because of the coronavirus pandemic. “An American Pickle” is one of HBO Max’s first original films. Based on a short story by Simon Rich, Seth Rogen’s latest comedy explores a different kind of nostalgia than “The Secret Garden.” It tells the tale of an immigrant worker at a pickle factory who is accidentally preserved for 100 years and wakes up in modern day Brooklyn. The lowest rating this week (3.3) was given to Shia LaBeouf’s new film “The Tax Collector.”īut where the “The Secret Garden” flourished, the trailer for “An American Pickle” floundered. This is out of a possible 5.0 and compared to a median score of 3.5 for all trailers tested to date. “The Secret Garden” once again came out on top with a rating of 3.8. YouGov Direct also asks respondents to tell us how good or bad they think a movie will be, based on the trailer. A further 46 percent of users said they liked the magical look of this very English trailer. When asked what they liked best about the trailer, a quarter (25%) of respondents said it was one or more of the characters. YouGov Direct users - both men and women - may have been hungry for some childhood nostalgia.

#AMONG THE HIDDEN MOVIE TRAILER TV#

The Colin Firth led film appeared to appeal significantly more to female audiences: 60 percent of women say that they are likely to see this film, compared with 29 percent of men.īurnett’s beloved coming-of-age book first made its screen debut in 1919, and has been adapted several times since for film and TV since. After watching the trailer that number rose to 45 percent, the highest level of post trailer interest this week. Of those who took the survey, 77 percent were already aware of the film and 18 percent of users said they were already likely to see the movie before watching the trailer. It was the most anticipated film this week among YouGov Direct users. “The Secret Garden” follows an orphaned girl who discovers a magical garden hidden at her strict uncle's estate. Learn more about YouGov Direct and find YouGov Direct on the App Store and on Google Play.

Thousands of people provide immediate feedback on movie trailers using the YouGov Direct platform. YouGov Direct’s surveys investigate how effective movie trailers are in persuading people to consider seeing a film, what they think about the content of the trailer, and how good or bad they expect the movie to be. YouGov Direct users were certainly carried away by the trailer for this fantasy drama, crowning it the most effective and popular among this week’s film trailer evaluation.Įach week, YouGov Direct asks a group of its members to watch movie trailers.

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Looking for some nostalgia? “The Secret Garden,” a new film adaptation of Frances Hodgson Burnett’s beloved 1911 novel arrives this Friday on itunes or wherever you pay to download your films, ready to sweep you away from these trying times.

Among the hidden movie trailer